A Famous Toastery franchise allows you to truly have the best of both worlds: a business with a track record for growth in a high demand market segment with a lifestyle that allows for flexibility and family time. Breakfast/Brunch is now the fastest growing segment in the restaurant industry. Here’s why Famous Toastery is the right opportunity for you, allowing you to take advantage of this rapidly growing space:
Founded by best friends Robert Maynard and Brian Burchill, Famous Toastery opened its first location in 2005 in Huntersville, NC. They opened in a small house-turned-restaurant which gave them a unique look to go along with their 2 main goals: Provide fresh-made breakfasts and do it in a fun atmosphere. To meet the first of these goals, Robert and Brian required the freshest ingredients for their unique breakfast offerings which included made-from-scratch portabella mushroom benedicts and avocado omelets. To achieve the second, they adopted the philosophy that “every server is your server” which reinforced that great customer service was just as important as the food. Over the next 8 years, Famous Toastery grew to 3 locations and word was growing about their success. Now having the recipe for success and a system to expand, they began franchising in 2013, and have been rapidly growing ever since.
The chain is making a name for itself thanks to quality ingredients and a commitment to excelling in the better-breakfast segment. Check out the article here.
As with every franchise opportunity, success is a combination of the industry demand, the franchise system/model, and each individual owner’s efforts and work ethic. Famous Toastery is selective in its franchisee awarding process so that we can ensure we are partnering with individuals that share our values, our mission, and our willingness to do what it takes to be successful. With those criteria in place, we’ve been able to achieve high levels of success. Our Average Unit Sales are $1,520,000*.
*Please the see the Item 19 of the Famous Toastery Disclosure Document for more information. This website and the franchise sales information on this website are not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. They are for informational purposes only. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Certain states require that we register the FDD in those states. Such registration, or exemption, does not constitute approval of the information in the FDD by that state agency. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer or sell franchises in those states until we have registered the FDD (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.
Famous Toastery Continues Innovating in the Better Breakfast Space with New Drink Menu and Wine Pairings
Foodservice Equipment & Supplies Magazine: How Famous Toastery Plans to Dominate the Better Breakfast Segment
Different Areas of Expertise Help Famous Toastery’s Co-Founders Fuel Their Better Breakfast Business
When compared to a lot of other franchisees, Justin Griffith’s road to entrepreneurship followed a much different path.
While attending Mississippi State University, Griffith quickly made a name for himself in the world of college football. As a player for the Mississippi State Bulldogs, his impressive track record led him to being named the team’s most valuable player. It wasn’t long after until Griffith was recruited by the Atlanta Falcons in 2003—marking the beginning of his eight-year career in the NFL. He was a team member of the Falcons until 2006, and that same year, he was drafted by the Oakland Raiders. A year later, he joined the Seattle Seahawks.
Then, in 2010, Griffith suffered from a pinched spinal cord. The injury forced him to put an end to his career in the NFL. But for Griffith, that ending marked the beginning of the next important chapter in his life.
That same year, Griffith started a family. And alongside his wife and their newborn baby, he moved to North Carolina. It was there that he attended an Ascending Athletes meeting—a group that was founded in 1995 to help professional athletes make a successful transition into the business world—where he had the opportunity to talk to other attendees about franchising.
“I had always been intrigued about starting my own business, but I had no background. I have coached before, and in that experience, my main task was to follow and fit a system. I found that, in a lot of ways, franchising was similar,” Griffith said. “In franchising, the hard work has already been done and a system has already been designed around what works and what doesn’t work. It’s up to a franchisee to then follow those guidelines. The same can be said for being a coach and an athlete—we bring in players and follow a playbook. We teach them how to run offense and defense. And similar to franchising, if you follow it, you have a chance to be successful.”
While visiting the town of Concord, North Carolina, Griffith and his wife sat down at a Famous Toastery for brunch. The experience left him wanting more, so a few weeks later, he once again sat down for breakfast—and once again, it was a memorable meal. He decided to return a third time with his wife and mother-in-law—and, just as he expected, everyone was blown away. Those three visits inspired Griffith to check out the Famous Toastery website, where he was pleased to find that the brand was franchising. So he filled out the form online to learn more about the opportunity. Shortly after, he was contacted directly by Robert Maynard, Famous Toastery’s founder and CEO. After just one meeting, he was sold on the business opportunity.
Now, Griffith is preparing to open his first Famous Toastery restaurant this March in downtown Charlotte—his first of two. And he’s already eager to announce that he’d like to have many more restaurants in the pipeline in the years to come.
“What I really love about working with Famous Toastery is that it’s a brand that values the right work-life balance. In the football world, hours can be ridiculous. With this, I can be out of the restaurant by 4 p.m., which gives me the chance to finally have a life outside of work,” Griffith said. “And that kind of opportunity is priceless.”
Famous Toastery Co-Founder & CEO Robert Maynard
Lesson Learned: Invest the Time in Learning Your Own Business Before Turning to Others
“Be careful what you wish for,” Robert Maynard, co-founder and CEO of better breakfast franchise Famous Toastery said, recalling how quickly his concept took off in popularity and in interest from prospective franchisee during the early days.
Maynard said he didn’t anticipate how much activity would come after opening the first three locations, and the overwhelming nature of the ramp up caused him to rely on others to grow the business – a lesson he now wishes he would have known then.
“We lost a little of the control, but mainly we lost the educational piece to a certain extent. We took back a lot of the process that we had outsourced – speaking to candidates, driving the sales. Looking back, we probably wouldn’t have hired a sales guy to start out. But then again, you don’t really know what you’re doing at the beginning. It’s a catch 22. It’s better to figure it out yourself,” Maynard said.
Maynard decided to invest his time into learning the ins and outs of the franchise industry – which he admitted is an entirely different breed of business model than his previous successful business ventures. Today, he feels that knowledge is key to the rapid growth Famous Toastery is enjoying.
“You have to know how it works so you can teach it. It’s important to learn about it and how it’s done instead of hiring different people. At the end of the day, it’s your business. People will come and go. So, it’s important to know what’s going on in your franchise,” Maynard said.
However, Maynard, like many successful entrepreneurs, knows the value of learning from mistakes.
“I wouldn’t change anything. You learn by doing. The alternative is learning from not doing – and in those cases, you almost always fail.”
No. Of Units Currently Open:
$414,500 to $768,000
5 percent of gross sales