When it comes to launching a social media campaign, creativity wins by forming partnerships that can be beneficial for everyone.
Famous Toastery, the better breakfast franchise out of Charlotte, partnered with specialty pancake artists Dancakes to launch a campaign meant to gain brand awareness while appealing to new fans on Facebook.
The campaign started on December 5th, featuring eight holiday characters: Frosty the Snowman, Rudolph the Red Nosed Reindeer, Santa Claus, Ebenezer Scrooge, Buddy the Elf, Kevin McCallister from Home Alone, Clark Griswold, and The Grinch. The Famous Toastery and Dancakes Facebook fans could vote for their favorite pancake over a course of two weeks to enter to win a variety of prizes
As Famous Toastery experiences massive growth, with signings for more than 30 new locations in the works, the brand is looking for ways to elevate its presence on a larger level.
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