As millennials continue to make brunch the most important meals of the week, brands like Famous Toastery are capitalizing on the trend.
If breakfast is the most important meal of the day, then brunch may be the most important meal of the week. As the Millennial generation takes to the combination of breakfast and lunch, many franchise restaurants are trying to capture the greatest marketshare at this coveted time of day, including rapidly growing better breakfast brand Famous Toastery.
A recent article in Restaurant Hospitality explored how restaurants like Famous Toastery are finding success at brunch time.
"We saw an opportunity to go beyond the usual mimosas and bloody Marys during brunch, so we worked up a pairing of different wines with our omelets and other breakfast fare," Robert Maynard, co-founder and CEO of Famous Toastery, told Restaurant Hospitality. "We saw an incredible response, and the pairings have given guests an incentive to come back again to try them all.”
In addition to the wine pairings, the brand has been active on social media to get the word out and increase traffic to their 12-and-growing locations in the U.S.
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