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Famous Toastery's First Multi-Unit Franchisee Continues to Grow with the Brand
With two restaurants already open for business in South Carolina, Jason Serkin is making plans to add at least three more locations to his network.

When it comes to finding the best breakfast and brunch in the Southeast, there’s only one place to go: Famous Toastery. The leading better breakfast brand is rapidly expanding across its home region—franchisees are signing on to open their own Famous Toastery restaurants at record rates.

One of those local business owners is Jason Serkin—in fact, he’s the brand’s first multi-unit franchisee. After experimenting with business ownership by owning his own recycling business, Serkin decided to look into franchising opportunities. He liked the idea of being backed by a proven system, and he immediately recognized Famous Toastery’s unlimited growth potential.

“I’ve always been a big fan of Famous Toastery’s food—everything is fresh and made in-house daily. That’s not something every restaurant can say,” said Serkin. “I ultimately decided to grow with the brand over other opportunities because there’s a real need for it across the Carolinas. There’s nothing else out there like it, and consumers are looking for a better place to enjoy the most important meal of the day.”

Famous Toastery stands out in the restaurant industry because its entire concept is unique. The brand only serves the best quality food—it even flies in fresh lobster to its locations every single day. Customer service is also superior at Famous Toastery restaurants. The brand operates under the rule that every server is your server, meaning customers aren’t limited to one specific waiter, host or manager.

“Everything we do at Famous Toastery is to enhance our customers’ overall experience. From our food to our service, we’re 100 percent committed to making this the brand to beat in the highly competitive better breakfast space,” Serkin said.

In order to maintain its position as an industry leader and continue redefining what it means to serve better breakfast, Famous Toastery is working with franchisees like Serkin to open up new locations. Serkin, who has two restaurants up and running in South Carolina, already has signed agreements in place to at least open three more restaurants across the Carolinas. And more local owners are hopping on board to develop the Famous Toastery brand not just in the Southeast, but across the country.

“We’re experiencing explosive growth right now—it’s definitely an amazing time to be a part of the Famous Toastery brand,” said Robert Maynard, founder and CEO of Famous Toastery. “We’re excited to continue working with franchisees like Serkin who share our passion for bringing our better breakfast concept to new communities all over the United States.”

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