Brand’s emphasis on offsite ordering as a strategic priority aims to make operations easier and more cost effective for its franchisees while reaching additional customers in unique ways
Famous Toastery owners and founders, Robert Maynard and Brian Burchill, set out to open a scratch kitchen brunch brand that served fresh food daily. After franchising the concept, Famous Toastery has grown at a rapid rate including opening new locations and increasing popularity in the markets with restaurants. Since Famous Toastery first opened its doors for business in 2005, that impressive expansion rate has only skyrocketed since the brand introduced its franchising opportunity in 2013. As part of its continued commitment to executing against efficient operations and remaining on top of customer dining preferences, the brand is introducing online ordering both on its website and through mobile ordering.
“We’re excited about the evolving technology that allows our customers to order our specialty and made from scratch breakfast and lunch items from their desktop or on the go,” said CEO and founder Robert Maynard. “Online ordering expands choice and convenience for our customers and for our franchisees.”
Famous Toastery has 23 restaurants open, with plans to launch another six before 2017 comes to a close. That trend is one that’s expected to continue in the months and years to come. In fact, the better-breakfast concept is already scheduled to open over 20 stores in 2018. So, in order to keep up with its rapid development, Famous Toastery is actively making an effort to improve its operations, including the launch of online ordering.
“By streamlining online ordering at the franchisor level, we are making it easier and more cost effective for our franchisees to reach additional customers in unique ways. We know that the delivery platforms can be sticky, time is critical, meals made for homes require some adaption from those made in house, and orders can spike on weekends. By focusing our attention on this strategic priority, we continue to be an innovator in the better-breakfast segment,” said Maynard.
Founded in North Carolina, the brand has positioned itself at the forefront of an increasingly in demand industry. Between its fresh ingredients and its commitment to exceptional customer service, Famous Toastery has redefined what it means to offer the best breakfast, lunch and brunch menu filled with specialty items that customers want. And now, as brunch continues to become more popular among consumers, the brand is keeping up with its tradition of taking its initiative to stay ahead of the trends and offer a menu that is next level, including cage-free eggs and healthier options.
“Our simple philosophy about breakfast is that dining out is an event and should be treated as such. That has really helped us grow our brand into something greater than anything we could have hoped for,” Burchill said. “Our appreciation for presentation that was so critical in the entertainment business has rubbed off on our development of Famous Toastery. We love what we do, and having the opportunity to provide great culinary dishes in an inviting atmosphere to new neighborhoods is truly gratifying and exciting.”
Famous Toastery’s new online ordering platform is sure to help the brand continue its bath as an innovator and game changer in the better-breakfast segment.