Better-breakfast brand eyeing the Bluegrass state for continued development
According to the National Restaurant Association, restaurants in the state of Kentucky are projected to pull in $7.9 billion in 2017. With such a lucrative and growing food market, it is no surprise that Famous Toastery, the better-breakfast brand from Charlotte, has its sights set on Lexington for its next big expansion push.
The brand already boasts locations in Pennsylvania, the Carolinas, Colorado and Virginia, with more expansion planned up the eastern seaboard and the south – a solid base that makes the move in-land to Kentucky all the more palatable to CEO and Founder Robert Maynard.
“Brunch is hot right now throughout the U.S. and no other concept can match the way we do it,” said Maynard. “The people of Lexington are craving exciting new breakfast options, and we cannot wait to introduce them to what Famous Toastery has to offer.”
Now that Famous Toastery has tapped Lexington as the next city in line for expansion, the brand is in the process of finding the right franchise partner to grow the unique concept.
Famous Toastery is truly a distinctive concept in the space, offering unmatched quality in breakfast, brunch, and lunch. Making the opportunity even more desirable for entrepreneurs in Lexington is the flexibility the brand offers owners; franchisees close up shop at 3 p.m., allowing more time for work-life balance and family than most restaurant ownership opportunities.
Famous Toastery’s move into Lexington also provides a rare chance for those looking to open their own business to join a brand that is seeing incredible growth. The brand has 22 units and is on pace to double in size by the end of 2018.
This trend of rapid development will only continue as Famous Toastery enters the Lexington market with plans to add three new locations. Lexington is a city where “foodies” and breakfast connoisseurs are seeking the fresh ingredients, menu diversity, and unparalleled service that the brand is known for. In fact, Famous Toastery even has an “every server is your server” philosophy, a perfect fit with Lexington’s reputation for service and hospitality.
“Everyone right now is looking for the newest, freshest, most unique breakfast and brunch options,” said Maynard. “We were looking to disrupt the better-breakfast segment, and if you look at our success so far in 2017, you can see that is exactly what we have done. We look forward to making Lexington the next stop in our takeover of America’s breakfast obsession with even more on the horizon as we look ahead to 2018.”